Search Engine Optimization (SEO) has been around for a long time. The origin of this digital marketing strategy dates back to 1993 when an FTP extender was launched, later evolving to the search engine called Excite. Come 1996, a new search engine called Backrub assigned ranks to websites. This name eventually morphed into Google, and …
The modern online business world can sometimes be a very volatile environment. With a plethora of similar businesses all trying to attract similar audiences, things can get quite tricky. Luckily, modern businesses can rely on numerous digital marketing strategies that will help them achieve their goals. However, simply creating or choosing a strategy won’t be …
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Third-party reviews can impact consumers’ expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO. Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instil trust with potential customers, which may help guide their decision to purchase your product or service. In fact, nearly half (42%) …
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Make sure your next site migration goes smoothly. Read on and learn how to avoid common pitfalls that can hurt your SEO efforts. Planning a site migration? Migrations are one of the more difficult – and often dreaded – SEO tasks. To make it work, you need to avoid common pitfalls that can impact your …
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Research on millions of sessions and page views identified what traffic channels bring more sales and engagement. New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels. Methodology: Millions of Sessions and …
Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here. Today’s Ask an SEO question: “How does web hosting affect SEO, and specifically what features one should look for when looking for a website host?” This is a great question and I see …
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Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. There’s no denying the importance of search engine optimization. Fully 68% of all online experiences start with a search engine, and organic searches are responsible for 53.3% of all website traffic. Google reports that SEO traffic is 10 times greater than …
How can I improve the ranking of my Joomla website on search engines like Google, Bing, Yandex, etc? This is the question that most of the people ask which opens the door to a deep rabbit hole called Joomla SEO. What do you know about Joomla SEO? Is it something like adding a meta title and meta description …
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One of the reasons you have chosen WordPress as your website’s CMS might be because you have read that it is SEO-friendly out of the box. In fact, you only have to check out WordPress’ own list of ‘powerful features’ on their homepage to see that they are proud that the platform is SEO-friendly: But …
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Search Engine Optimization (SEO) is one of the hardest parts of running a website. The way Google and other search engines rank your website changes constantly. This means you need to keep up with the latest SEO developments if you want to outpace the competition. The good news is that there are plenty of excellent tools …
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